Question 1

Who we are?

Accepted Answer

We are a digital studio specializing in creating digital content and solutions, such as applications, animations, filters for tiktok and Instagram, supported by new AI solutions. We help brands build their online presence and improve sales and marketing processes, using the latest technologies and design trends, creating intuitive and engaging experiences for users.

Question 2

What is augmented reality?

Accepted Answer

Augmented reality is a technology that allows virtual content to be superimposed on real surroundings to create an immersive experience. AR content can be viewed on smartphones, tablets, computers, and also using dedicated glasses. Nowadays, augmented reality is used for various purposes, for example in industry, healthcare and in the field of marketing and communication.

Question 3

What is augmented reality used for?

Accepted Answer

Promotion: Whether it's about increasing brand awareness (branding content) or carrying out a specific promotional activity (e.g., launching a new product, promoting the brand as an employer, organizing events, etc.), incorporating AR elements into marketing communications can significantly increase audience engagement compared to traditional methods.
Boosting Conversion Rates: Augmented reality is a powerful tool that can greatly enhance sales effectiveness. Presenting products within the user's space or directly on them (e.g., through social media) has the potential to increase conversions on websites by up to 30%.
Encouraging Store Visits: Content enriched with immersive elements is incredibly engaging and sought after by consumers. This allows AR to be effectively used to encourage customers to visit stores through various promotions or contests.

Question 4

How can augmented reality increase your conversions?

Accepted Answer

One of the key advantages of augmented reality (AR) is the ability to virtually place products in the user's real environment. For example, with just one click on a phone, you can see how a sofa would look in your living room, adjusting its dimensions and color to fit your preferences. This allows users to better visualize potential purchases, which can lead to an increase in conversion rates on e-commerce websites. Products can be integrated into the user's environment or appear on their face through Web AR technology and social media platforms. Moreover, some social media platforms offer advanced features, such as recognizing the position of feet or hands, allowing for the virtual trying on of shoes directly on the feet, for instance. Would you like to learn more about how to optimize conversions using these technologies?

Question 5

Why is it worth using the services of an augmented reality agency/studio?

Accepted Answer

There are several reasons why it is necessary to use the services of an RA agency:
– An empirical approach to assessing campaign quality: Before launching a campaign, it is often necessary to consider its purpose. Some augmented reality effects may seem very popular when in reality they are not used very often. Therefore, an agency can provide you with the insight you need to optimize your campaign. – Development complexity: To create AR content, various skills are required, both in the area of 3D modeling and knowledge of all augmented reality programs (Spark AR, Lens Studio, 8th Wall, etc.). – Ready-made solution: The agency will be able to provide you with weekly reports on the statistics of the augmented reality effects. Having an interlocutor who understands the terms and key elements of leverage is valuable. – Not every agency is competent in this topic, so a web agency (specializing in website development, SEO, Adwords, WordPress, mailing) does not necessarily have competences compared to an augmented reality studio.

Question 6

How much does an augmented reality solution cost?

Accepted Answer

There are many different factors to consider to find out how much an augmented reality effect costs. First of all, you need to consider the platform on which it will be made available. For example, for web AR there are platforms like 8th Wall that will charge for views in addition to producing the effect. AR software on social media platforms (Spark AR and Lens Studio), on the other hand, is open and allows content to be shared for free. The only cost will therefore be the production of the effect and, if the brand so desires, inorganic activations (influence, advertising).
The price of producing filters on social media platforms or in Web AR technology depends on the service and the complexity of the effect. We have created a page where we explain prices and tariffs for filters on social media platforms.

Question 7

What are the platforms that enable content integration in augmented reality?

Accepted Answer

Augmented reality (AR) content can be deployed across various mediums, including:
Smartphones and Tablets: Social media platforms offer the capability to integrate AR content through popular filters and lenses on platforms such as Facebook, Instagram, Snapchat, and TikTok. There is also the option to use AR content on mobile devices without the need to install additional applications, thanks to Web AR, which can be developed using tools like 8th Wall or directly through AR Kit or AR Core.
Computers: Special software, such as Snap Camera, enables the use of AR content via computer cameras, allowing the application of filters from the Snapchat platform and those created in Lens Studio during video conferences or live broadcasts.
AR Glasses: Currently, there is a lack of open-source software for creating AR effects for augmented reality glasses, and their use is still quite limited. However, it is anticipated that platforms like Facebook and Snapchat may, in the future, adapt their tools, Spark AR and Lens Studio, to work with AR glasses.

Question 8

How long does it take to develop content in augmented reality?

Accepted Answer

The time required for production can vary depending on the type of content being created, such as asset preparation, integration with AR technology, or the optimization process. The platform on which the content is to be published also affects the project timeline, as some platforms, like Instagram, require a moderation period that can last up to 5 days. If you are planning a project and have a specific timeline in mind, we encourage you to contact us via our form or phone so that we can discuss your needs and schedule.

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