Metahuman
We create virtual people
At AIOcodes studio, you have the opportunity to create metahumans for your advertising campaigns, animated spots, photo shoots, or any other activity.
What is Metahuman?
Metahuman is a digital human.
Current technology allows us to create extremely realistic digital human characters in a short time. This is a significant progress in the field of video games, films, animation and other visual applications. Having a wide range of appearance customization tools (including skin, eyes, hair, as well as facial expressions and movements) allows you to create characters with unique features and personalities. By using advanced rendering and animation techniques, these characters can achieve a level of realism that was previously difficult to deliver without significant resources and time.
Realism and technological advancement
Thanks to advanced graphics and animation technology, Metahumans can look and behave extremely realistically. This allows them to create strong, emotional connections with the audience.
Personalized experiences:
Metahumans can be customized to represent a variety of characters that fit the brand and its values, enabling the creation of personalized and more relevant marketing messages.
Interactivity:
The use of digital people in interactive applications, websites and social media can increase user engagement by offering new brand experiences.
Interactivity:
Availability and flexibility
Digital people can be used across a variety of media and platforms. From TV ads and social media to live events, they give brands flexibility in how they communicate.
Innovation
The use of Metahumans as part of your brand's marketing strategy can be seen as innovative and modern. This can capture the attention of media and consumers, especially those interested in new technologies.
Control over your image
Thanks to digital people, brands have full control over the image and message they want to convey, without the limitations of hiring real ambassadors or models.
Possible uses
Digital humans, also called metahumans or virtual avatars, can have a wide range of applications in marketing, offering innovative ways to engage with customers and present products or services
1
Virtual brand ambassadors
Digital people can become the face of the brand, interacting with customers on websites, social media or in apps. They are available 24/7, can speak many languages and adapt their messages to the needs of different target groups.
2
Product demonstration
Digital representatives can realistically demonstrate how products are used and show their features and benefits in various scenarios, which is especially useful for complex technology products or new innovations.
3
Personalized shopping experiences
By leveraging customer preference data, digital humans can offer personalized product recommendations and advice, creating a more personal and engaging online shopping experience.
4
Advertising and marketing campaigns
Digital humans can appear in ads, promotional videos and marketing campaigns, offering new creative opportunities and emotional engagement with customers.
5
Training and education
As for the B2B marketing or products requiring instruction, digital people can conduct training, webinars or product demos, facilitating understanding and increasing engagement.
6
Virtual events and trade shows
At virtual trade fairs, conferences and events, digital people can act as hosts, speakers or assistants, providing a seamless and interactive experience for participants.
7
Customer service and support
Digital humans can be used for customer service by answering questions or offering support. They can also help solve problems around the clock and this can significantly improve customer satisfaction.
8
AR
Augmented reality and digital people are the dream of the future, which we can already realize. The only question is if you want to be a pioneer in using this potential...
What does the process of creating metahumans look like
with our studio?
1. Consultation and Planning
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Understanding Objectives: Meeting with the client to understand their requirements, project goals, target audience and key messages to be conveyed using digital people.
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Defining Specifications: Establishing details regarding the appearance, behavior, personality, and context of use of Metahumans in the project.
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Project Planning: Determining the schedule, budget, scope of work and key stages of the project.
2. Design and Creation
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Concept Creation: Developing initial designs and concepts of digital people, planning details such as appearance, styling and expressions.
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Modeling and Texturing: Building 3D models of Metahumans, including modeling the body, face, skin, hair, and clothing, according to established specifications.
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Rigging and Animation: Implementation of skeletons and muscle systems that enable character animation, including facial expressions, gestures and body movements.
3. Technological Implementation
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Platform Integration: Aligning Metahumans with the platforms such as mobile apps, websites, virtual reality (VR) and video games.
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Optimization and Testing: Ensuring digital humans operate smoothly and efficiently on target platforms, including performance and compatibility testing.
4. Iterate and Refine
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Feedback and Corrections: Presenting progress to the client, collecting feedback and making any necessary corrections or modifications.
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Refine Detail: Finalizing details such as skin textures, hair, clothing and lighting to achieve the highest level of realism.
5. Finalization and Implementation
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Rendering and Composition: Rendering of final scenes or sequences with digital humans (with possible additions of special effects or post-production).
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Content Integration: Incorporating the finalized Metahumans into a target project, such as an ad, app, game or other digital form.
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Launching and Monitoring: Implementation of the project with the participation of Metahumans, monitoring its reception and possibly making further optimizations based on the collected data and user feedback.
Working on digital people requires not only advanced technical skills, but also creativity and close cooperation between all stakeholders. Each project is unique and the process can be tailored to the client's specific requirements and goals.